February 6, 2023

  1. Prospects Do NOT Want to be Sold.  Prospects absolutely will NOT hear what you’re saying unless you tell them what they want to know.
  2. The ONLY Vote That Counts is the Customer’s.  If you’re not sure whether something will work or not, test it out and let the customer tell you whether it’s right.  Only Direct Response Advertising can give you this power to test.
  3. Prospects Need a Compelling Reason to Do Business With You.  Prospects won’t call you just because they know who you are.  If you want them to favor you with their business, you must answer the question “What’s in it for them?”
  4. If You Try to Be All Things to All People, You Dilute Your Effectiveness.  It’s very important to know who you’re talking to;  Select your target market so you can focus your marketing efforts and be efficient with your spending.
  5. You Must Make It EASY and FUN for Prospects to Do Business With You.  If your message is hard to understand, if you are hard to reach, If prospects have to go out of their way, they won’t stick around to give you a second chance.
  6. The ONLY Way to Transform Your Job Into a Business is to Work ON Your Business Rather Than IN it.  If all you ever do is “Do, Do, Do”, you’ll never gain the perspective of how to DO BETTER.
  7. The ONLY Way to Avoid Trading Your Time For Money is to Understand and Use the Concept of Leverage.  Leverage is the power to maximize your results with the least amount of energy, time, money & risk.
  8. Without a System, You Will Reinvent the Wheel Every Time.  Effective systems will save you time and money, and help you achieve consistent and predictable results.

About the author 

Rick Kendrick

Rick Kendrick, a Palm Beach Realtor, is the proud owner of Your Home Sold Guaranteed Realty of Florida. With an exceptional track record, Rick has earned the distinction of being an award-winning real estate agent, placing him among the top one percent of agents in the industry. Headquartered in North Palm Beach, Florida, Rick leads his own Real Estate Team, covering the Southeastern region of Florida, while also maintaining a vast network of agents throughout North America.

Rick's outstanding achievements have not only impressed his clients but have also captured the attention and admiration of prominent media outlets and celebrities alike. Renowned platforms such as Fox, CBS, NBC, and ABC have featured Rick, showcasing his expertise to audiences far and wide. His real estate acumen and remarkable success stories have also been shared on popular radio stations, including 850 WFTL News Talk and Sunny 107.9 FM. Listeners are captivated by Rick's wealth of knowledge and his unwavering passion for the industry.

In addition to his accomplishments as a real estate agent, Rick Kendrick is also the charismatic host of a captivating Real Estate Talk Show. Every week, Rick invites esteemed guest co-hosts to join him, creating a dynamic and insightful experience for his audience. With his extensive knowledge and expertise, Rick engages in thought-provoking discussions with his guests, sharing valuable insights, trends, and tips related to the real estate market. The talk show serves as an educational platform, not only for viewers seeking knowledge but also as a stage for industry professionals to share their experiences and expertise. Anyone interested in the world of real estate would find Rick's talk show to be a must-watch, as it offers a unique opportunity to learn and stay informed.

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