- Prospects Do NOT Want to be Sold. Prospects absolutely will NOT hear what you’re saying unless you tell them what they want to know.
- The ONLY Vote That Counts is the Customer’s. If you’re not sure whether something will work or not, test it out and let the customer tell you whether it’s right. Only Direct Response Advertising can give you this power to test.
- Prospects Need a Compelling Reason to Do Business With You. Prospects won’t call you just because they know who you are. If you want them to favor you with their business, you must answer the question “What’s in it for them?”
- If You Try to Be All Things to All People, You Dilute Your Effectiveness. It’s very important to know who you’re talking to; Select your target market so you can focus your marketing efforts and be efficient with your spending.
- You Must Make It EASY and FUN for Prospects to Do Business With You. If your message is hard to understand, if you are hard to reach, If prospects have to go out of their way, they won’t stick around to give you a second chance.
- The ONLY Way to Transform Your Job Into a Business is to Work ON Your Business Rather Than IN it. If all you ever do is “Do, Do, Do”, you’ll never gain the perspective of how to DO BETTER.
- The ONLY Way to Avoid Trading Your Time For Money is to Understand and Use the Concept of Leverage. Leverage is the power to maximize your results with the least amount of energy, time, money & risk.
- Without a System, You Will Reinvent the Wheel Every Time. Effective systems will save you time and money, and help you achieve consistent and predictable results.
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Complete with video instructions from Billion Dollar Agent – Todd Walters
"My coach and mentor handed me this amazing simple tool to help me PLAN my success. This business planning tool is a game-changer for any agent! This tool was so good, I used with each of my Team Members to become one of the top real estate sales teams in history!"
CEO/Founder, YHSGR & Millionaire Agent Maker