Example of a Satisfaction Guarantee for Real Estate Agents
Offering guarantees to prospective customers is a surefire way to set yourself apart from your competition.
There are many types of guarantees a real estate agent can offer like:
- Cancellation Guarantees
- Satisfaction Guarantees
- Performance Guarantees
- Statistical Guarantees
If you are searching for a set of guarantees you can offer to prospective home sellers to help you win the business, you might consider offering something like the following.
Six Seller Satisfaction Guarantees
COMMUNICATION GUARANTEE:
You will be kept posted on the progress of the sale of your home with an update every week. Your phone calls will be returned by a qualified Team Member within 24 hours.
GUARANTEE: If we fail to update you weekly or fail to return your call within 24 hours, we will give you $200 cash*.
HONEST PROMISES GUARANTEE:
Guarantee #1 is a good example. We are not going to wildly promise you the moon and stars to get your business. We will tell you what we can and will do, exactly how we operate, as well as what we will not do, up front, in clear language. When we list your home, we will give you a detailed Professional Service Agreement in writing.
GUARANTEE: if at any time, we fail to honor that agreement, we will pay you $500* cash.
REALITY-BASED SELLING PRICE RANGE GUARANTEE:
We get you top dollar. Our track record and statistics prove it. But we will never play the ‘bait n switch’ game of promising to get you a wholly unrealistic price just to get your listing, then wearing you down with lowball offers. Unfortunately, this does go on in our business.
GUARANTEE: for every $5,000 we sell your home for, below the agreed-upon range, we will pay you $500.00 in cash (up to a maximum of $1,000). We will also buy your home for a pre-agreed price at any time you like*.
REALITY-BASED TIMETABLE GUARANTEE:
We implement a complete marketing program, to sell your home. You know in advance what will occur step by step, and will receive weekly marketing updates. And we set a “target range” for the timing of the successful sale of your home. In many cases, we will sell your home faster.
GUARANTEE: If we fail to sell your home within 90 days we will pay you $100.00 each week after that (up to a maximum of $1,000)*. We will also buy your home for a pre-agreed price at any time you like*.
HONEST PRESENTATION OF EXPERIENCE AND TRACK RECORD GUARANTEE:
Everything stated about Rick Kendrick and the Team throughout these materials is summarized in our “FACTS” brochure. This is an accurate, factual representation, fully supported by documentation, provided on request.
GUARANTEE: If anyone can demonstrate that any of these statements or statistics summarized in the “FACTS” brochure is false, Rick Kendrick will donate $5,000 to the charity of their choice.
QUALIFIED BUYERS GUARANTEE:
Our marketing systems and consumer programs automatically sift and sort out the best-qualified prospects for your home. We will not ask you to leave your home and allow us to show it to any Buyer unless they have been prequalified to buy your home and are genuinely interested in your home’s features. We will not just give lip service to “Only Qualified Buyers Need to Apply” for your home.
GUARANTEE: If we ever show your home to a Buyer who later tells us they don’t qualify for a loan, we will pay you $500.00 cash*.
Benefits of Using Guarantees
Can you see how amazing it is to utilize these awesome guarantees in your real estate business?
*The financial penalties for non-performance come in the form of a closing cost credit.
What guarantees are you prepared to offer your prospective sellers when you meet with them? Comment Below!
